Hunting & Fishing - Hard & Soft Baits

20' Jet Driver - Clear UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is...

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is rel...

20' Jet Driver - Blue UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is ...

Kensaki 170 Jig - 6" - 6oz - UV Green Sardine ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. Th...

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the mark...

3-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apar...

20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure i...

Vortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today...

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market ...

X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these bait...

20' Jet Driver - Black Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is re...

X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimmin...

X-Rap® Saltwater 3-1/8" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these ...

X-Rap® Twitchin’ Mullet 2-1/2" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wid...

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get...

X-Rap® Magnum® Xtreme 6-1/4" HD Wahoo UVThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water an...

X-Rap® Magnum Stick 17 - AnchovyThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, mak...

X-Rap® Magnum Stick 17 - HD GhostThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, ma...

X-Rap® Magnum Stick 17 - HD Blue SardineThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide cur...

X-Rap® Magnum Stick 17 - HD BonitoThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, m...

X-Rap® Magnum® Xplode 130 - Flying Fish UVThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled...

X-Rap® Magnum® Xplode 170 - DoradoThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...

X-Rap® Magnum® Xplode 170 - Blue SardineThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled A...

X-Rap® Magnum® Xplode 170 - MulletThe over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS bod...